PETA U.K. Supporters Arrested During Protest at LVMH Annual Meeting

For Immediate Release:
April 18, 2024

Contact:
Moira Colley 202-483-7382

Paris

Today, PETA U.K. supporters were arrested after the LVMH annual meeting for slamming the company—which owns Louis Vuitton, Dior, and Fendi—over its support of extreme cruelty by selling merchandise made from the skin and fur of tormented animals. Holding signs reading “LVMH: Ban Exotic Skins,” the animal defenders chanted, “Stop killing wildlife!” and “Shame on LVMH!” before being taken away by police.

Video footage of the disruption is available here.

“Every fur trim, crocodile handbag, or pair of snakeskin shoes represents the tremendous suffering of a vulnerable animal who felt fear and pain and did not want to die,” says PETA U.K. Vice President of Corporate Projects Yvonne Taylor. “PETA is calling on LVMH to cut cruelty from its collections and end its shameful sales of exotic skins, fur, and other animal skins.”

A PETA Asia investigation into slaughterhouses in Indonesia that supply LVMH shows snakes being inflated with water, bashed with hammers, and cut with razors while they were likely still conscious. PETA entities have also documented how workers in the fashion industry hack at crocodiles’ necks and shove metal rods down their spines, chop off conscious lizards’ heads with machetes, and electrically stun ostriches before slitting their throats in full view of their terrified flockmates. Animals raised and killed for fur are confined to tiny, filthy cages before they’re electrocuted, bludgeoned, gassed, or even skinned alive.

PETA notes that many other major designers—such as Chanel, Burberry, Mulberry, Victoria Beckham, Diane von Furstenberg, and Vivienne Westwood—have banned the use of the skin of reptiles or other wildlife and nearly all top luxury fashion houses have banned the use of fur.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out thatEvery Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

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