PETA to Hijack Starbucks Customers by Giving Away Vegan Cold Brew in Surcharge War

For Immediate Release:
June 21, 2022

Megan Wiltsie 202-483-7382

Boise, Idaho – Because Starbucks agrees that animal-friendly vegan milks are better for the planet but insists on charging extra for them, PETA protesters will be outside the chain’s West Boise location on W. Fairview Avenue on Thursday morning, getting would-be Starbucks customers to shun the company’s offerings and instead enjoy free nitro cold brew mochas made with creamy oat milk from RISE Brewing Co.

When:    Thursday, June 23, 7 a.m.

Where:    Starbucks, 11211 W. Fairview Ave., Boise

More than 195,000 people have already urged Starbucks to drop the surcharge, and award-winning actor James Cromwell recently joined the campaign by gluing his hand to a Manhattan Starbucks store counter in protest. PETA activists have also held over 100 days of sit-ins at its headquarters in Seattle.

“Starbucks is counting its beans when it should be counting the number of customers it will lose if it doesn’t end the vegan milk upcharge soon,” says PETA Executive Vice President Tracy Reiman. “People who want to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate catastrophe are angry with the company for placing profits above ethics.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, a human-supremacist worldview.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind