PETA to Hijack Starbucks Customers by Giving Away Free Vegan Cold Brew in Surcharge

For Immediate Release:
October 20, 2021

Brooke Rossi 202-483-7382

Loveland, Colo. – Because Starbucks agrees that animal-friendly vegan milks are better for the planet but insists on charging extra for them, PETA protesters will be outside the chain’s location on W. Eisenhower Boulevard on Friday morning and throughout the weekend, getting would-be Starbucks customers to shun the company’s offerings and instead enjoy free nitro cold brew mochas made with creamy oat milk from RISE Brewing Co. The action comes after nearly 150,000 PETA supporters asked Starbucks to end its vegan upcharge.

When:    Friday, October 22, 8–9 a.m.

Where:    Starbucks, 5110 W. Eisenhower Blvd., Loveland

“Starbucks is counting its beans when it should be counting the number of customers it will lose if it doesn’t end the vegan milk upcharge soon,” says PETA Executive Vice President Tracy Reiman. “People who want to drink responsibly for the sake of animals or their own health or because they know that dairy farming is fueling the climate crisis are angry with the company for placing profits above ethics.”

PETA is also holding vegan coffee drink giveaways outside Starbucks locations in Omaha, Nebraska, and several other cities.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind