For Immediate Release:
March 25, 2022
Robin Goist 202-483-7382
San Francisco – PETA’s days of protesting outside McDonald’s may soon be over if the chain rolls out its McPlant burger nationwide, and to encourage that move—and introduce would-be meat-buyers to the delicious, animal-friendly new option—the group will be passing out the meat-free burgers outside Golden Gate Meat Company.
When: Tuesday, March 29, 12 noon
Where: 1 Ferry Building, San Francisco
The group will then take its giveaways to the city’s historic streetcar (traveling from The Embarcadero and Ferry Building to Market and Kearny streets at 12:45 p.m.), turning it into a traveling vegan McDonald’s, and to the Cow Hollow neighborhood (1870 Union St. at 1:15 p.m.). And on Wednesday, to get Mayor London N. Breed excited about the McPlant’s arrival in her city, PETA will deliver the burgers to her and her staff at 11:30 a.m. It’s all part of PETA’s effort to give away 10,000 free McPlants in 10 days through more than a dozen giveaways in California and Texas, where the McPlant is currently being trialed.
“Ordering a McPlant at the drive-through is no biggie to us, but it’s a matter of life and death for cows—and perhaps customers,” says PETA Executive Vice President Tracy Reiman. “Real meat clogs the arteries to the heart, so PETA’s gift to thousands of people may introduce them to a healthier way of eating and show how easy and delicious it is to grab a vegan meal these days.”
At the slaughterhouse, workers shoot cows in the head with captive-bolt guns, hang them up by one leg, and cut their throats—often while they’re still conscious. Each person who goes vegan saves the lives of nearly 200 cows, pigs, chickens, and other animals every year, and the demand for vegan cuisine is growing, with the global market for vegan food expected to reach $162 billion by 2030.
PETA has already given away thousands of McPlants—holding the cheese and mayo to make them vegan—in California (Oakland and San Francisco) and Texas (Dallas, Denton, Fort Worth, and Irving). Photos are available here. This week in Texas, PETA will also deliver the meat-free burgers to the mayor of Dallas and hold another giveaway outside the Fort Worth Stockyards ahead of the rodeo.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.