PETA to Expose Cruelty Behind Walmart Eggs on Roving Video Billboard

Group Calls On Company to Reconsider Ties With Abusive Egg Factory, Encourages Consumers to Take Action by Going Vegan

For Immediate Release:
September 29, 2020

Brooke Rossi 202-483-7382

Bentonville, Ark. – “Walmart Egg Supplier Exposed!” That’s the message on a PETA video truck that will circle Walmart’s headquarters and its CEO’s home on Wednesday and broadcast PETA’s exposé of a Trillium Farm Holdings farm, whose eggs are sold under Walmart’s “Great Value” brand.

PETA’s exposé reveals widespread, severe abuse, including workers pulling on and twisting hens’ heads over and over in failed attempts to break their necks. Trillium keeps up to 2.4 million hens in 16 massive sheds on the farm, and in just 18 days there, PETA’s investigator found hundreds of dead hens, many of whom were trapped by a leg, a wing, or their head in the filthy cages’ wire mesh flooring and starved or were trampled to death. Many were left to decompose right there. “Egg Farming Is Cruel,” PETA’s video concludes. “Go Vegan.”

“PETA wants Walmart employees, executives, and customers to see for themselves where Walmart eggs come from,” says PETA Senior Vice President Daphna Nachminovitch. “The miserable deaths of hundreds of hens are on Walmart’s hands—and on the hands of anyone who’s still eating eggs.”

In one incident at Trillium, the investigator found a severely injured bird still alive in a trash bin. A supervisor had clumsily attempted but failed to kill the hen and then let her languish for two more days before another worker finally killed her. Yet another worker was seen pulling a live hen’s head off.

Since July, PETA has protested outside Walmart stores across the U.S. and Canada to call on the company to reassess its relationship with Trillium. PETA is asking its members and supporters to do the same.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. Broadcast-quality video footage of the group’s investigation is available here. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind