PETA Supports Breastfeeding Lawsuit With ‘Breast Is Best’ Billboard

PETA Seeks Spot for Edgy Ad Near Church Sued by Woman Who Was Shamed for Breastfeeding

For Immediate Release:
December 19, 2019

Nicole Meyer 202-483-7382

Brighton, Mich. – Following reports that a local woman just settled her lawsuit against the Brighton Nazarene Church for shaming her for breastfeeding, PETA has set out to erect a billboard showing Mary breastfeeding the baby Jesus as a reminder that cow’s milk is not natural human baby food. PETA is also sending the mother in question a celebratory gift basket full of dairy-free treats and a vegan cookbook.

“No mother should be denied the opportunity to nurse her baby, and that includes mother cows whose calves are taken away from them so that their milk can end up in local supermarkets,” says PETA President Ingrid Newkirk. “PETA’s ad encourages people to defend the rights of all mothers by ditching dairy.”

In today’s dairy industry, cows are kept almost constantly pregnant in order to maximize milk production. Their calves are taken away from them soon after birth so that their milk can be consumed by humans instead. Male calves are typically shipped off to be slaughtered for the veal industry, while females grow up to endure the same fate as their mothers: repeated forced insemination with a “pregnancy gun” until their bodies give out, at which point they’re sent to the slaughterhouse.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview. The group offers free vegan starter kits, which are full of delicious dairy-free recipes, on its website. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind