PETA Supporters Storm Coach Show While Protesting Leather Sales
For Immediate Release:
February 10, 2025
Contact:
Sara Groves 202-483-7382
A PETA supporter holding aloft for all fashion show guests to see a sign reading “Coach: Let Cows Live” crashed Coach’s show at the Park Avenue Armory and shouted information about the cruelty cows endure in the leather industry before being dragged out by security. PETA has exposed extreme cruelty to cows used in the slaughter industry, including calves being dragged from their mothers and cows branded on the face. The provocative action is the latest salvo in PETA’s campaign calling on Coach to end its use of animal- and planet-killing leather. Photos are available here.
“When Coach sends animals’ skins down the runway, it puts cruelty on parade and shows that the company is out of touch with both fashion and compassion,” says PETA President Ingrid Newkirk. “PETA urges Coach to switch to the luxurious vegan materials today’s kind consumers want.”
Cows form close friendships with members of their herd and mourn when a loved one dies or when they’re separated from each other. A PETA exposé of the world’s largest leather processor—which has been linked to Coach—showed that workers brand calves on the face, beat cows and bulls, and shock them with electric prods. The leather industry also contributes to climate catastrophe, land devastation, deforestation, pollution, water contamination, and biodiversity loss.
Sustainable vegan leather made from apples, cork, corn, grapes, mushrooms, paper, pineapples, soy, or tea mimics the properties of leather without the cruelty to animals or environmental devastation.
PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
