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PETA statement re the death of Nintendo’s Satoru Iwata

For Immediate Release:
July 13, 2015

Contact:
Shakira Croce 202-483-7382

We at PETA are deeply saddened by the death of Nintendo’s Satoru Iwata. Many of us grew up with Nintendo—we’ve celebrated games such as Nintendogs, which PETA Europe named Best Animal-Friendly Video Game, and our love for these games powered the parodies we’ve made, such as the Super Mario Bros.–spoofing Super Chick Sisters, in which players try to save Princess Pamela Anderson from the evil Colonel Sanders, and Pokémon Black & Blue: Gotta Free ‘Em All, in which players battle to free Pokémon from human enslavement. Our thoughts are with Mr. Iwata’s family and everyone at Nintendo today.

— Joel Bartlett, PETA Senior Director of Marketing Innovations

For Media: Contact PETA’s Media Response Team.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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