PETA Statement: Max Mara Fashion Group’s Fur Ban

For Immediate Release:
August 6, 2024

Contact:
Moira Colley 202-483-7382

Following the news that Max Mara Fashion Group will no longer use fur in its collections, please find a statement below from PETA U.K. Vice President of Corporate Projects Yvonne Taylor:

Finalmente! PETA celebrates Max Mara Fashion Group’s decision to join the overwhelming majority of fashion brands in proclaiming that fur has no place in its future collections. Following a long-standing campaign by PETA entities and many thousands of e-mails from animal advocates around the world, the company will no longer support the hideously cruel fur industry, which confines, poisons, gases, electrocutes, and skins sentient beings for jackets and coat trim. It will also no longer be complicit in the devastating impact that the fur trade has on the environment. As the final holdouts ditch fur, PETA urges LVMH – owner of Louis Vuitton and Dior and a major sponsor of this year’s Olympics – to get with the times and follow Max Mara’s lead.

PETA—whose motto reads, in part, that “animals are not ours to wear or abuse in any other way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.