PETA ‘Snakes’ to Protest Louis Vuitton

New Video Exposé Shows Snakes Inflated to Death for ‘Luxury’ Items

For Immediate Release:
March 8, 2021

Brooke Rossi 202-483-7382

Beverly Hills, Calif. – Dressed in bodysuits to look like “skinned snakes” and dripping with “blood,” PETA protesters will hang suspended beneath a banner proclaiming, “Bag Cruelty: Let Snakes Live!” outside a Louis Vuitton store tomorrow.

When:    Tuesday, March 9, 12 noon

Where:    Louis Vuitton, 295 N. Rodeo Dr., Beverly Hills

A newly released PETA Asia investigation into a snakeskin supplier shows workers sealing snakes’ mouths and anuses with rubber bands and then inflating them to death with an air compressor, crushing their hearts and causing severe pain, prompting the protest. Some were still moving during the lethal inflation, indicating that snakes may still be alive when workers tear their skin off and disembowel them.

“Snakes are blown up like balloons and even skinned alive for snakeskin shoes and python purses,” says PETA Executive Vice President Tracy Reiman. “PETA is urging kind shoppers to stay away from Louis Vuitton’s killer looks until it agrees to bag the exotic skins.”

Because of the cruelty inherent in the exotic-skins trade, more and more brands are ditching exotic skins, including Chanel, Tommy Hilfiger, Calvin Klein, Diane von Furstenberg, Victoria Beckham, Jil Sander, Vivienne Westwood, Brooks Brothers, and Nordstrom.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind