PETA ‘Scoops’ ‘Museum of Ice Cream’ Opening With Vegan Giveaway

For Immediate Release:
August 20, 2021

Megan Wiltsie 202-483-7382

Austin, Texas – PETA members will be outside the Museum of Ice Cream on opening day to treat people going in or out to delicious dairy-free ice cream and a generous sprinkling of information about the tastiness of vegan desserts and how they do three important things: They prevent mother cows from being separated from their beloved calves; unlike dairy, their production does not involve significant emissions of greenhouse gases that contribute to the climate crisis; and they are licking the declining dairy industry.

When:    Saturday, August 21, 3:30 p.m.

Where:    Outside the Museum of Ice Cream, 11506 Century Oaks Ter., #128 (at the intersection with Agave Lane), Austin

“Customers are clamoring for ice cream that’s kind to cows, but while the country’s top scoop shops meet the demand for vegan varieties, the Museum of Ice Cream is falling short,” says PETA Executive Vice President Tracy Reiman. “PETA’s giveaway will give people a taste of the delicious vegan ice cream that they can find just about everywhere except at the museum.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind