PETA Responds in Rochester to Canadian Wildfires: Vegan Meals Each Day Keep the Smoke Away

For Immediate Release:
June 29, 2023

Brittney Williams 202-483-7382

Rochester, N.Y. – As Canadian wildfire smoke pollutes the Eastern and Midwestern portions of the U.S., please see the following statement from PETA Executive Vice President Tracy Reiman and a new PETA billboard reading, “Meat-Free = Smoke-Free,” which is hitting Rochester and other cities across the country as a reminder that wildfires are largely driven by animal agriculture:

Where there’s smoke, there’s fire, and in this case, no one should ignore how animal agriculture’s greenhouse gas emissions fuel the climate catastrophe and create conditions that let wildfires spread. PETA urges everyone to take personal responsibility for the crisis in Canada by keeping animals off our plates and opting for planet-friendly vegan foods that keep skies clear.

According to the United Nations, about a third of all human-caused greenhouse gas emissions are linked to food production and the largest percentage of these emissions come from the meat and dairy industries.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit on its website For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind