PETA to Protest ‘A Dog’s Purpose’

Viral Video of Struggling Dog Is the Second Instance of Concerning Footage Associated With the Movie

For Immediate Release:
January 27, 2017

David Perle 202-483-7382

AtlantaWhat:    As compassionate people everywhere react to a behind-the-scenes video of a terrified dog who was forced into churning water on the set of A Dog’s Purpose, as well as footage from a 10-month investigation of the supplier of dogs used for the movie, local PETA member anna j. ware and a giant “dog” will lead a coalition of concerned residents in a lively protest outside AMC Dine-in Theatres Buckhead 6 in Atlanta. Protests have also been organized in New York and more than 25 other cities across North America—including Los Angeles, Washington, and Winnipeg, Manitoba where the film was shot.

When:    Saturday, January 28, 11 a.m.

Where:    Intersection of Peachtree and Piedmont roads N.E. (near AMC Dine-in Theatres Buckhead 6), Atlanta

“No amount of spin from Hollywood will change the fact that being forced to do a terrifying stunt is not a dog’s purpose,” says PETA Senior Vice President Lisa Lange. “PETA is calling on kind people to boycott this film and send the message that animals should be treated humanely, not exploited and abused as movie props.”

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—recently released a video exposé of Hollywood animal supplier Birds & Animals Unlimited, which provided the dogs used in A Dog’s Purpose. The footage revealed that animals were denied adequate veterinary care, forced to sleep outdoors in the cold without bedding for warmth, subjected to food-deprivation training, made to live in filthy conditions, and more.

 For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind