PETA Partners With H&M for Company’s First 100% Vegan Collection

For Immediate Release:
October 26, 2021

Moira Colley 202-483-7382

Los AngelesPeople for the Ethical Treatment of Animals (PETA) has partnered with H&M to launch a collection of fashion-forward womenswear, menswear, and kidswear for their Co-Exist Story, all made with innovative animal-free materials. The collection—which includes shoes and accessories—will be available on and at select H&M stores worldwide beginning November 4.

Every piece in the Co-Exist Story is certified “PETA-Approved Vegan.” The collection’s groundbreaking materials include FLWRDWN—a cellulosic material created with natural wildflowers—in cozy puffer shoes and jackets, padded trousers, and reversible quilted shoulder bags. VEGEA (an innovative vegan material partly made from grape skins, stalks, and seeds discarded during winemaking) is used to create an embossed vest and trousers, while ECONYL® fiber (a regenerated nylon created from waste, like fishing nets and fabric scraps and others) appears in cozy oversize knits. The collection also includes vegan makeup and kids’ T-shirts that declare, “Speak Up for Animals!”

“Geese are loyal mates for life, cows are steadfast friends, and sheep are playful and affectionate—they are not jackets, shoes, or sweaters,” says PETA Corporate Responsibility Manager Laura Shields. “PETA is delighted to partner with H&M for a collection that shows shoppers from Stockholm to Shanghai that the future of fashion is stylish and animal-free.”

The collection—which is the third installment of H&M’s Innovation concept—was photographed with oversight by PETA at Hillside Animal Sanctuary, one of the U.K.’s largest sanctuaries for rescued farmed animals. Images are available here.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter,  Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind