PETA ‘Mermaids’ to Bait Captain D’s Diners With Faux-Fish Giveaway

For Immediate Release:
February 25, 2021

Nicole Meyer 202-483-7382

Nashville, Tenn. – As part of PETA’s Pisces Promo push, its “mermaids” will make a splash tomorrow by encouraging would-be customers at a local Captain D’s (a Nashville-based chain) to try vegan fish fillets prepared by Deep Sea Vegan—free of charge.

Where:           Captain D’s, 921 Jefferson St., Nashville

When:             Friday, February 26, 12 noon

The giveaway is part of a campaign challenging the seafood restaurant to become the first major chain to offer vegan fish. PETA has also erected a billboard across from another local Captain D’s urging diners to “see the individual” behind every seafood platter, bowl of gumbo, and shrimp skewer.

“Fish feel pain, are good parents, use tools, and create pieces of majestic underwater art,” says PETA Executive Vice President Tracy Reiman. “Fishless fillets are now widely available, and Captain D’s would be wise to capitalize on the vegan market, as many other fast-food chains have done.”

Without any legal protections from mistreatment, these complex animals are impaled, crushed, suffocated, or cut open and gutted, all while they’re conscious. Captain D’s could show kindness to these animals, keep up with the skyrocketing popularity of vegan dining, and satisfy all its customers with one of the many faux-fish options available today, such as Gardein’s Golden Fishless Filets, May Wah’s Vegan Golden Fish Fillets, New Wave Foods’ new plant-based shrimp, and many others.

PETA’s billboard is located at 498 Bell Rd.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind