PETA Makes Waves by Placing Fish Rights Billboard Near Marietta Fish Market

Ahead of National Seafood Month, New Billboard Urges People to See All Animals as Individuals and Go Vegan

For Immediate Release:
September 29, 2020

Nicole Meyer 202-483-7382

Marietta, Ga. – “I’m ME, Not MEAT!” That’s the message from a fish who appears on a new PETA billboard that just went up within sight of the Marietta Fish Market. In advance of National Seafood Month, the ad gives people food for thought about eating aquatic animals.

“Every fish on the menu at the Marietta Fish Market was an individual who felt pain and fear, valued his or her life (just like humans do), and didn’t want to die for the dinner plate,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard encourages people to help spare sensitive fish the agony of being suffocated or cut open by simply choosing vegan meals.”

More fish are killed for food each year than all other animals combined, yet they have no legal protection from abuse. They slowly suffocate or are crushed to death when they’re dragged out of the oceans in huge nets, and the gills and abdomens of those who survive are cut open on the decks of fishing boats.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit

The billboard is located at 3185 Canton Rd.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind