PETA is Stirring the Pot by Placing Crab Billboard Right Next to Chic’s Seafood

In Time for Fish Amnesty Day, New Billboard Urges People to See All Animals as Individuals and Go Vegan

For Immediate Release:
September 22, 2020

Brooke Rossi 202-483-7382

Hagerstown, Md. – “I’m ME, Not MEAT!” That’s the message from a crab who appears on a new PETA billboard that just went up next to Chic’s Seafood, which displays a giant “crab” on its roof to advertise the sensitive crustaceans, fish, and other animals it sells for food.

The ad comes in advance of Fish Amnesty Day (September 26), which PETA founded 23 years ago in answer to National Hunting and Fishing Day to remind people that all animals deserve compassion and respect.

“If the ‘crab’ on Chic’s Seafood’s roof could talk, he’d tell would-be diners to run the other way,” says PETA Executive Vice President Tracy Reiman. “Crabs feel pain and fear, just like humans do, and PETA’s billboard encourages people to help spare all animals the agony of being torn apart or boiled alive by simply choosing vegan meals.”

A PETA investigation of a crustacean slaughterhouse revealed that live lobsters and crabs were impaled, torn apart, and decapitated—even as their legs continued to move. Chefs typically place live crabs and lobsters into pots of boiling water while they’re still conscious. Fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats.

In addition to sparing the lives of nearly 200 animals every year, people who go vegan reduce their risk of suffering from heart disease, diabetes, cancer, obesity, and numerous other health concerns.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit

The billboard is located at 300 Summit Ave.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind