PETA ‘Goose’ Lands at Destiny USA Mall to Flap About Animal-Friendly Shopping

For Immediate Release:
November 21, 2022

Robin Goist 202-483-7382

Syracuse, N.Y. – ’Tis the season to shop vegan! A larger-than-life goose has come in for a landing at Destiny USA mall in time for Black Friday, appearing on a PETA floating billboard placed smack-dab between lululemon and Urban Outfitters—both of which are on PETA’s “naughty list”—calling on people to “change” their clothes, shunning down and any other materials cruelly obtained from geese and other animals. As part of its vegan winter “fun and faux” fashion blitz in the Salt City, PETA is also running a radio spot narrated by actor Alicia Silverstone on WWHT-FM and WYYY-FM through Black Friday that asks everyone to leave wool on sheep’s backs rather than putting it on their own.

“People can have a honking good time shopping, but when you learn that animals are hurt and ultimately killed to make down and wool garments, you know it’s good to opt for cruelty-free, vegan fashions,” says PETA Executive Vice President Tracy Reiman. “PETA’s goose is urging shoppers to give everyone a little peace and joy over the holidays and year-round.”

PETA entities’ investigations have revealed that workers kick, punch, and stomp on sheep and leave them with bloody, gaping wounds at wool industry operations; pluck geese so roughly for down that the birds shriek in pain and fear before their throats are slit in slaughterhouses; and abuse animals in other ways, all for fashion.

A wide variety of brands—including Hemp Tailor, Save the Duck, NOIZE, and Wuxly Movement—sell warm and stylish outerwear that no animal had to suffer and die for.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind