PETA Delivers Shareholder Pressure to Domino’s: Time for Vegan Cheese

For Immediate Release:
August 7, 2025

Contact:
Nicole Perreira 202-483-7382

The world’s largest animal liberation organization has just purchased stock in the country’s largest pizza chain. PETA—Domino’s newest shareholder—plans to use its stockholder status to attend Domino’s annual meetings, submit shareholder resolutions, and urge executives to offer vegan cheese for the increasing number of U.S customers who shun dairy for animal welfare, environmental, health, and religious reasons. Domino’s already offers vegan cheese on its menus in Switzerland, Australia, Spain, Germany, and the U.K.

“Vegan cheese is tasty, melty, and spares cows from being used as milk machines until their bodies give out and they’re sent to slaughter,” says PETA President Tracy Reiman. “With this stock purchase, PETA is taking its plea for delicious vegan cheese straight to Domino’s boardroom.”

Cows produce milk for the same reason humans do—to nourish their young. But in the dairy industry, calves are torn away from their mothers within a day of birth so humans can steal their milk, causing both mother and child extreme distress. Male calves are relegated to cramped veal crates or barren feedlots, and females are sentenced to the same sad fate as their mothers. Cow’s milk is also one of the primary causes of food allergies in children, and millions of Americans—including 95 percent of Asian-Americans and 80 percent of Native- and African-Americans—are lactose intolerant.

The stock purchase is the latest action in PETA’s “Vegan Cheese, Please” campaign to show Domino’s that hungry customers would order dairy-free cheese if the restaurant offered it. Earlier this summer, PETA dished out thousands of free slices of dairy-free pizza to Domino’s patrons nationwide with overwhelmingly positive results and placed billboards near the pizza chain’s locations in Atlanta and Denver.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit can help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.