PETA Creates ‘Bloody’ Spoof of Local STEM Education Company

Group Ups the Pressure on ‘Project Lead The Way’ to Cut Out Animal Dissection

For Immediate Release:
June 23, 2021

Nicole Meyer 202-483-7382

Indianapolis – Because locally based STEM curriculum company Project Lead The Way still offers animal dissection, even though no medical schools use it to train future doctors, PETA sent a letter today to the company’s president and board chair with a sneak peek at the spoof logo the group is preparing to launch widely through ad campaigns and on social media as part of its campaign to push the company to stop promoting this archaic and cruel practice.

“Project Lead The Way continues to promote cutting up dead animals for its biomedical science curriculum, even though medical schools have long stopped the practice—and no school should support it,” says PETA Senior Director of Youth Programs Marta Holmberg. “PETA’s message is that if this company truly wants to lead the way, it needs to embrace the plethora of humane teaching tools now.”

Project Lead The Way offers dissection using piglets cut from their mothers’ bodies and sheep brains, cow eyes, sheep hearts, and pig kidneys from companies that buy body parts from slaughterhouses. Studies reveal that while dissection has been shown to foster callousness toward animals and turn students off from careers in science, students who use modern, animal-free dissection methods—which the company already offers—perform better in learning assessments.

PETA—whose motto reads, in part, that “animals are not ours to experiment on”—opposes speciesism, a human-supremacist worldview. The group’s letter to Project Lead The Way President and CEO Vince Bertram and Board Chair Kurt Liebich is available upon request.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind