PETA ‘Cow’ MOOves to Veganize Voters in Riverside

For Immediate Release:
November 2, 2020

Megan Wiltsie 202-483-7382

Riverside, Calif. – “I Want YOU to Go Vegan!” That’s the message a PETA “cow” will take to voters at the César E. Chávez Community Center on Election Day, while other PETA supporters will hold signs proclaiming, “There’s No Debate: Vegan’s First Rate,” and distribute RISE Brewing Co. Nitro Cold Brew Coffee and vegan donuts to all interested parties.

When:    Tuesday, November 3, 9 a.m.

Where:    César E. Chávez Community Center, 2060 University Ave. (at the intersection with Kansas Avenue), Riverside

PETA’s “cow” is hoping to win “votes” for animal-friendly meals by pointing out that each person who goes vegan spares the lives of nearly 200 animals every year, helps combat animal agriculture–induced climate change, and lowers their risk of suffering from heart disease, cancer, diabetes, obesity, and many other health issues.

“Eating beans, not beings, is the ticket to avoiding cruelty to animals, improving health, and safeguarding our planet,” says PETA President Ingrid Newkirk. “PETA’s ‘cow’ says that all of us will be winners when there’s a soy chicken in every pot.”

Note: PETA supports animal rights, opposes all forms of animal exploitation, and provides the public with information on these issues. The group does not directly or indirectly participate or intervene in any political campaign on behalf of or in opposition to any candidate for public office or any political party.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind