PETA Challenges Putting Turkeys on the Table in New Holiday Billboard

For Immediate Release:
November 12, 2020

Contact:
Nicole Meyer 202-483-7382

Jonesboro, Ark. – Vegan foods are selling like hotcakes, so Thanksgiving is morphing into “ThanksVegan”—and PETA is encouraging Arkansans to hop on the trend via its billboard that just went up next to an ALDI store as part of a nationwide push for everyone to give turkeys a break by celebrating with a vegan feast.

Arkansas kills more than 15 million turkeys a year and is one of the top turkey-producing states in the nation. PETA’s billboard aims to inspire a fresh, 21st century way of viewing the birds, who were much admired by President Abraham Lincoln—as sensitive living beings, not as centerpieces.

“PETA offers tips, recipes, and more so that everyone can have a delicious ThanksVegan meal that leaves gentle birds off the table,” says PETA President Ingrid Newkirk. “When it comes to having feelings, loving their families, and valuing their lives, turkeys are individuals, just as much as humans are.”

Turkeys are now understood to be caring parents, good flyers, and clever, spirited explorers who can live up to 10 years in nature, while those raised for food are normally slaughtered when they’re between 12 and 26 weeks old—and more than 46 million are killed each year for Thanksgiving alone. The young birds are hung by their feet from metal shackles and dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.

As part of its #ThanksVegan campaign, PETA is placing pro-turkey billboards across the country; offering holiday cooking tips; running its “Grace” TV ad, in which a little girl makes some pointed comments while saying grace at the dinner table; protesting outside turkey slaughterhouses that are COVID-19 hotspots; and partnering with restaurants and grocery stores to promote their ready-to-roast vegan turkeys and other animal-free options.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a ThanksVegan menu and recipe guide. For more information, please visit PETA.org or follow the group on TwitterFacebook, or Instagram.

PETA’s billboard is located at 2800 S. Caraway Rd., north of I-555.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind