PETA Challenges Notion of Human Supremacy With New Billboard

Campaign Questioning the Idea That Humans Are Superior to All Other Animals Hits New Mexico State Fair

For Immediate Release:
August 27, 2019

Megan Wiltsie 202-483-7382

Albuquerque, N.M.

Just in time for the New Mexico State Fair, PETA is challenging everyone in the community to think about animals differently with a billboard running near the fairgrounds: The ad shows a cow, a pig, and a chicken with the words “#EndSpeciesism. Go Vegan.” It’s part of a new national campaign against the old belief that despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to our own and that it’s somehow acceptable to continue to experiment on, eat, wear, and use animals for entertainment.

“The state fair showcases that old-style, speciesist attitude, with attendees encouraged to see animals as nothing more than the sum of their parts, something, not someone,” says PETA President Ingrid Newkirk. “PETA’s billboard sends the message that all animals—from humans to hens—are made of flesh and blood, feel pain and fear, desire freedom, love their offspring, have unique personalities, and value their own lives.”

Because of human prejudice, highly social primates are caged alone in laboratories; billions of cows, chickens, pigs, and others are hacked apart in slaughterhouses every year; coyotes are trapped in the wild and their fur is turned into jacket trim; and tigers are whipped to force them to perform in traveling circuses. It’s 2019 and time for a more enlightened view.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by buying cosmetics that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of all animals.

PETA also placed its #EndSpeciesism ad at the Indiana State Fair in Indianapolis; the Vermont State Fair in Rutland, Vermont; and Ohio State University in Columbus, Ohio, and it will appear on billboards in several other cities.

The billboard is located at 6701 Lomas Blvd. N.E., a mile from the fairground entrance.

For more information, please visit

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