PETA Celebrates: Saint Laurent and Brioni Going Fur-Free

For Immediate Release:
September 24, 2021

Moira Colley 202-483-7382

New York – Following campaigning by PETA U.S. and other PETA entities, an appeal from PETA U.S. patron Gillian Anderson, and a stock purchase to persuade the company to ditch fur, Kering Group announced today that it is ending fur sales across all of its brands, meaning that Saint Laurent and Brioni are joining Bottega Veneta, Gucci, Alexander McQueen, and Balenciaga in going fur-free. Below, please find a statement from PETA President Ingrid Newkirk:

“PETA supporters who sent tens of thousands of letters to Kering, protested outside a Saint Laurent store, or doused then–Gucci designer Tom Ford with tomato juice can celebrate today’s announcement that all Kering brands are going fur-free. Nobody with a heart will wear fur, no designer with any sense will touch it, and any fashion house still selling it in 2021 is an embarrassment.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind