PETA Celebrates Banner Day for Animals: Hermès Adopts Mushroom Leather, UGG Launches Vegan Line

For Immediate Release:
March 11, 2021

Moira Colley 202-483-7382

Norfolk, Va. – Below, please find a statement from PETA President Ingrid Newkirk in response to UGG’s new Plant Power Collection:

It’s been a banner day for animals: Hermès has embraced mushroom leather, and now UGG, whose footwear has all been made out of animal bits and pieces, has announced the launch of a wholly vegan line—something that PETA and thousands of its members and supporters campaigned hard for and that will help keep gentle sheep from being castrated, mutilated, and violently killed. This great first step is yet more proof that the future of fashion is vegan—and PETA is calling on UGG to ditch all its shearling and wool now, too.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind