PETA ‘Blesses’ Local Churchgoers With Heavenly New Billboards

For Immediate Release:
August 4, 2021

Megan Wiltsie 202-483-7382

Albuquerque, N.M. – Any day is a good day to earn a place in heaven. That’s the message on PETA billboards that just popped up near churches across the city. The billboards feature a “Vegans Welcome” sign on the pearly gates.

“Jesus would weep at the conditions for animals on cramped, squalid factory farms that treat God’s creations like unfeeling and disposable things,” says PETA President Ingrid Newkirk. “PETA’s billboard reminds people, Christian or not, that avoiding flesh is the ultimate act of mercy.”

In Genesis 1:29, it is written that God provides “every seed-bearing plant” and “every tree whose fruit contains seed” as food for humans, with no mention of slaughter. PETA also notes that the Bible depicts its only hunters—Esau and Nimrod—as rebellious and unspiritual and that God issued “Thou shalt not kill” as a commandment. Yet the meat industry forces animals to endure painful mutilations, such as castration and tooth “clipping,” on farms and to die in agony in slaughterhouses.

The billboards are at the following locations:

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a free vegan starter kit. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind