PETA Billboard to Honor Cows Killed in Truck Fire

For Immediate Release:
August 3, 2021

Brooke Rossi 202-483-7382

Bossier Parish, La. – To memorialize the four cows who were killed and the others who were injured after a transport truck caught fire on westbound I-20 last Friday, PETA plans to place a billboard near the crash site proclaiming, “See the Individual. Go Vegan.

“These gentle cows lived in fear and died in agony, and the traumatized survivors were rounded up and likely hauled off so that their throats could be slit and their bodies carved up for food,” says PETA Senior Director Danielle Katz. “PETA’s ad encourages anyone disturbed by the thought of animals suffering in flames or under the slaughterhouse knife to go vegan.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. At the slaughterhouse, workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan saves the lives of nearly 200 cows, pigs, chickens, and other animals every year and helps prevent epidemics and pandemics.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind