PETA Billboard to Honor Cows Killed in Truck Crash

For Immediate Release:
April 22, 2021

Contact:
Brooke Rossi 202-483-7382

Green Bay, Wis. – In honor of the 12 cows who were killed when a truck reportedly carrying them to a JBS slaughterhouse overturned at the roundabout of N. Packerland Drive and Highway 29 on Monday, PETA plans to place a billboard near the crash site proclaiming, “See the Individual. Go Vegan.” Some of the 12 died instantly, while others had to be shot dead on the scene after being severely injured.

“Twelve gentle cows died in terror and agony as a result of this crash, and the traumatized survivors were likely hauled off for their throats to be slit and their bodies carved up for food,” says PETA Executive Vice President Tracy Reiman. “PETA’s ad encourages anyone disturbed by the thought of animals suffering on the side of the road or under the slaughterhouse knife to go vegan.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. At the slaughterhouse, workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious.

PETA notes that there have been at least 22 crashes involving trucks carrying animals used for food so far this year—including one earlier that same day in Green Bay—and there were at least 89 last year. Each person who goes vegan saves the lives of nearly 200 cows, pigs, chickens, and other animals every year and helps prevent future epidemics and pandemics. Confining and killing animals for food has been linked to SARS, swine flu, bird flu, and COVID-19, and the meat industry has allowed slaughterhouse workers to face a nearly unchecked spread of the novel coronavirus.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind