For Immediate Release:
April 17, 2014
Moira Colley 202-483-7382
In the days leading up to Easter, former Beatle Paul McCartney will appear in an online blitz wearing PETA’s new “Eat No Fish” T-shirt and urging fans to “make it a Good Friday for animals—try vegetarian.” The holiday message will be spread across the Web by PETA’s million-plus online activists starting Thursday morning. Paul’s Good Friday appeal references the holy day when many Christians traditionally replace meat from land animals with fish.
Says Paul, who was raised a Catholic: “Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, ‘I am killing him—all for the passing pleasure it brings me.’ And something inside me clicked, I realized as I watched him fight for breath that his life was as important to him as mine is to me.”
The campaign comes on the heels of pro-vegetarian biblical messages in Darren Aronofsky’s worldwide number one smash film, Noah, in which the (digital) animals are protected from ravenous marauders.
For more information, please visit PETA.org.