Pandemic Presents: 100 Local Residents to Get Vegan Cookbooks

PETA Asks Recipients to Pay It Forward Post-Lockdown

For Immediate Release:
April 22, 2020

Megan Wiltsie 202-483-7382

Baton Rouge, La.

For all its attributes, Baton Rouge has been ranked among the worst cities in the country for vegan food options—so PETA is cooking up a challenge for local residents to get them eating vegan while in quarantine and beyond: a cookbook giveaway, with a proviso that they pledge to pass the books on once restrictions relax.

PETA will send the first 100 people who e-mail [email protected] a free vegan cookbook from a variety of titles, if they agree to share the book once they’re finished with it and it’s safe to do so. The books include recipes for all-vegan breakfasts, barbecues, baked goods, simple meals with fewer than five ingredients, classic Southern dishes, and more.

“With people hunkered down in their homes because of the global pandemic—which began in a meat market—it’s the time to explore animal-free, clean, safe, and healthy vegan meals,” says PETA President Ingrid Newkirk, who saw inside a filthy factory farm and went vegan over 40 years ago. “PETA is happy to treat Baton Rouge residents to this giveaway, and we hope the recipients will spread the vegan cookbooks around.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that COVID-19 apparently originated in a “wet market,” where live and dead animals are sold for human consumption. Authorities confirm that deadly influenza viruses are “zoonotic” (transmissible from other animals to humans), and the Centers for Disease Control and Prevention estimates that 75% of recently emerged infectious diseases in humans began in animals.

In addition to helping to prevent pandemics, every person who goes vegan saves the lives of nearly 200 animals each year, significantly lowers their carbon footprint—as animal agriculture is a leading cause of climate change—and reduces their own risk of suffering from health concerns like heart disease, strokes, and cancer.

To enter the giveaway, Baton Rouge residents should send their full name and mailing address to [email protected].

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit

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