Pamela Anderson’s Vegan Ad Sprouts Up Above Meaty Eateries

For Immediate Release:
April 19, 2021

Megan Wiltsie 202-483-7382

Sioux Falls, S.D. – “Meat and Dairy Farms Drain Half the Country’s Water.” That’s the message on new PETA billboards featuring Pamela Anderson in a shower that debuted on April 5 in advance of Earth Day outside many Sioux Falls fast-food restaurants..

“The meat and dairy industries are guzzling up our water supply and sending our planet down the drain,” says PETA President Ingrid Newkirk. “PETA wants everyone to follow Pamela Anderson’s example and make a splash for animals and the environment by giving vegan meals a try.”

Growing water-intensive crops simply to feed animals raised for their flesh or milk consumes more than half the water used in the country. Runoff from animal agriculture is also one of the leading causes of river and lake pollution: In 2018, the Smithfield Foods plant downtown—which releases about 2.5 million gallons of wastewater into the Big Sioux River daily—admitted to dumping illegal levels of ammonia into the river.

PETA notes that people who go vegan spare animals immense suffering; reduce their risk of suffering from heart attacks, cancer, and diabetes; and help prevent future epidemics and pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

PETA offers delicious meatless and dairy-free recipes on its website and a vegan starter kit filled with tips.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

PETA’s digital billboards are up at the following locations, near Subway, Taco Bell, Papa John’s, Wendy’s, Hardee’s, McDonald’s, Taco John’s, Five Guys, Popeyes Louisiana Kitchen, Applebee’s, and many other eateries:

  • 1801 E. 10th
  • 3196–3160 E. 10th
  • 2210–2270 W. 12th
  • 2700–2718 W. 12th
  • Intersection of  W. 12th Street and S. Lyons Avenue
  • 600 S. Cliff Ave.
  • 5215–5157 26th
  • 3532 S. Western Ave.
  • 3701 W. 49th

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind