Pamela Anderson ‘Screams’ for the Planet on New PETA Billboard

Psycho Spoof Showers Attention on Animal Agriculture’s Water Waste

For Immediate Release:
August 17, 2021

Megan Wiltsie 202-483-7382

Los Angeles – Drivers along Sunset Boulevard may want to hit the brakes to get a second look at a new Psycho-themed billboard above PETA’s local office, the Bob Barker Building, featuring a stark-naked Pamela Anderson—a former Malibu resident—and an even starker message about animal agriculture: Producing just one cheeseburger uses as much water as 50 showers.

The billboard follows Gov. Gavin Newsom’s recommendation that California residents conserve water by taking shorter showers—even though an estimated 55% of the U.S. freshwater supply goes to raising animals for food—and a recent United Nations (U.N.) report that calls for immediate widespread reductions in greenhouse-gas emissions to forestall a “code red for humanity.” The U.N. had already reported that a global shift to vegan eating is required to combat the worst effects of climate change, such as the lengthening wildfire season, which starts earlier and ends later each year.

“Everyone should be wide-eyed and panicked over the resources that animal-abusing industries guzzle up,” says PETA President Ingrid Newkirk. “Before the planet’s prospects go down the drain, PETA encourages everyone to take the simple, emissions-slashing step of going vegan.”

Anderson recently joined forces with PETA to donate 10,000 Methane Offset Starter Kits to cities across her native British Columbia, where over 250 climate change–fueled wildfires are currently blazing, and to cities in the U.S., where fires have razed entire townships, caused massive evacuations, and destroyed millions upon millions of wild animals’ homes.

PETA’s billboard is located at 2154 W. Sunset Blvd.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind