Pamela Anderson Heats Up Valentine’s Day With New ‘Vegans Make Better Lovers’ Campaign

For Immediate Release:
February 7, 2022

Robin Goist 202-483-7382

Norfolk, Va.Pamela Anderson’s huge heart for animals has the Baywatch icon and PETA honorary director launching a new Valentine’s Day campaign that features her on a giant 3,400-square-foot billboard in New York’s Times Square and a huge 25-inch-wide limited-edition heart-shaped box of vegan chocolates in four melt-in-your-mouth flavors that shows a steamy boudoir photo of the beautiful blonde bombshell.

“I believe that having a big heart is the sexiest thing in the world,” says Pamela. “And a whopping 67% of people report a boost in bedroom performance after going vegan.”

Researchers have found that vegans are more empathetic than meat-eaters. That may be why vegans are a more intriguing romantic prospect—and why more people than ever are choosing to go vegan and spare the lives of nearly 200 animals a year, including cows on dairy farms, whose calves are taken away from them shortly after birth so that their milk can be sold for human consumption instead.

The limited-edition gift box includes 110 dark chocolates in cherry, lavender, raspberry, and green tea lemon flavors.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind