Oscar Mayer’s Frankmobile to Get a Cold Welcome From PETA

For Immediate Release:
May 26, 2023

Nicole Meyer 202-483-7382

Toledo, Ohio – “Meat is murder!” That’s the message PETA supporters will bring to the Oscar Mayer Frankmobile’s appearance at Walmart on Tuesday. The group will urge passersby to practice kindness to animals and themselves by eating vegan foods: They are lower in fat and contain none of the cholesterol found in hot dogs and other processed meats, which are linked to a higher risk of type 2 diabetes in children.

When:    Tuesday, May 30, 3 p.m.

Where:    Outside Walmart, 5821 Central Ave., Toledo

“Oscar Mayer franks are bad for kids and even worse for cows, who are branded, castrated, confined to filthy feedlots, and killed,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging everyone to go vegan and steer clear of the Frankmobile to protect animals and their family’s health.”

Earlier this year, PETA offered to maintain the Oscar Mayer vehicle for one year and replace its stolen catalytic converter if the company converted it to a vegan hot dog mobile, noting that the global market for vegan hot dogs grew by a whopping 20% last year and is projected to reach a market value of $1.99 billion by 2032.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers free vegan starter kits for anyone looking to make the switch.

For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind