Organic Valley Earns ‘Pants on Fire’ Award From PETA

For Immediate Release:
January 27, 2021

Nicole Meyer 202-483-7382

La Farge, Wis. – “Liar, Liar, Pants on Fire” awards are on their way from PETA to 10 companies that are guilty of humane washing—that is, trying to deceive customers about their use and abuse of animals—and Organic Valley is among them.

The La Farge–based dairy company earned the dishonor by claiming that the cows it exploits for milk are allowed to engage in natural behavior, even though dairy industry workers repeatedly forcibly impregnate cows (rape them by inserting an arm into the rectum and a metal rod into the vagina), take their babies away from them, and send them to slaughter once their bodies wear out.

“PETA won’t stand by and let Organic Valley claim that there’s anything ‘natural’ about manipulating mother cows’ bodies into becoming industrial milk-producing machines,” says PETA Executive Vice President Tracy Reiman. “Instead of hiding behind empty promises, Organic Valley should start meeting the skyrocketing demand for vegan products that are actually kind to animals.”

Other recipients of the “Liar, Liar, Pants on Fire” awards include Nellie’s Free Range Eggs, which advertises its eggs with photos of hens on rolling green hills even though PETA uncovered thousands of hens crammed into a shed at one Nellie’s “free range” supplier, and Canada Goose, which claims to care about animals while selling coats made with fur from coyotes, who can endure excruciating pain in steel traps, and down feathers from birds who are violently killed.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind