Operation Wag: PETA Launches Norfolk Toy Drive for ‘Backyard Dogs’

For Immediate Release:
June 16, 2017

David Perle 202-483-7382

Norfolk, Va. – Monday marks the start of Operation Wag, PETA’s citywide dog-toy drive aimed at brightening the lives of dogs kept outside 24/7 in all weather extremes in areas where continuous chaining and penning remain legal. Compassionate residents can donate Kongs and sturdy plush playthings at seven locations for PETA to distribute to neglected “backyard dogs,” many of whom suffer alone with no love, joy, or stimulation, day in and day out.

When:    Monday, June 19, to Friday, July 7

Where:    Collection bins will be located in Norfolk at California Burrito (319 Granby St.), Coelacanth Brewing (760 A W. 22nd St.), Fruitive (1501 Colley Ave.), Muddy Paws (3700 Hampton Blvd.), Muddy Paws Downtown (Ste. B, 400 Granby St.), PETA’s Sam Simon Center (501 Front St.), and Zeke’s Beans & Bowls (800 Granby St.).

“Even just one toy can turn a frustrated, depressed dog into a tail-wagging pup,” says PETA Senior Vice President Daphna Nachminovitch. “With a simple donation, compassionate community members can help PETA lift a sad dog’s spirits.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—serves as an around-the-clock resource for animals in need. In addition to providing free and low-cost spay and neuter surgeries, PETA’s fieldworkers give free doghouses, straw bedding (in winter), flea and flystrike prevention, food, water, and other necessities to dogs and cats who are kept chained or penned outdoors.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind