On the Way to Hoover: PETA Plea Damns Water-Wasting Meat Industry

For Immediate Release:
June 15, 2022

Megan Wiltsie 202-483-7382

Henderson, Nev. – “Give a Dam About Climate Change,” declares a new sky-high message that reminds visitors en route to the Hoover Dam that eating just 1 pound of meat wastes 1,800 gallons of water. The can’t-miss PETA plea greets visitors to the iconic monument, who will learn that the dam generates enough hydroelectric power to serve 1.3 million people each year—but won’t hear another vital fact: that an estimated 55% of the freshwater supply in the U.S. goes to raising animals for food. Talk about waste water!

“Going vegan is an easy thing that we can all do to save precious resources and sensitive animals, and drought makes it even more imperative that we get that message,” says PETA President Ingrid Newkirk. “PETA stands ready to help everyone conserve water and slash greenhouse gas emissions by simply choosing delicious animal-free fare.”

In the U.S. alone, animal agriculture guzzles 36 to 74 trillion gallons of water per year, and according to the United Nations, livestock production is the leading cause of ocean dead zones, water pollution, species extinction, and habitat destruction. Runoff from meat industry operations also pollutes rivers and lakes and can contaminate groundwater with viruses and bacteria.

PETA’s billboard is located on Wagon Wheel Drive alongside Nevada State Route 582.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind