Actor's Eye-Popping New PETA Latino Ad Urges Brand to Stop Profiting From Cruelty to Sheep
For Immediate Release:
April 24, 2019
Contact:
Moira Colley 202-483-7382
Mexico City – Nude and cradling a “bloody shorn sheep,” Club de Cuervos and La Casa de las Flores star Sofía Sisniega appears in a new ad for PETA Latino that proclaims, “I’d Rather Go Naked Than Wear Forever 21. Tell the Company to Drop Cruel Wool.” Sisniega, who formerly collaborated with Forever 21, unveiled the ads during a protest outside one of the company’s stores in Mexico City on Wednesday.
In an accompanying video spot, Sisniega gives voice to sheep used in the wool industry, describing in first-person detail the lifetime of misery that they endure: “I was born in a cold desert where my mom was sent to give birth,” she begins. “That was the beginning of a life full of pain.” She goes on to recount horrifying abuse, including when her tail was cut off without painkillers as a baby and when her head was slammed into the ground over and over again while she was being sheared. “Will you help me?” she pleads. “Please, never buy wool.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is the human-supremacist view that other species are nothing more than commodities. Two new PETA video exposés recorded on sheep farms in Australia—the world’s largest exporter of wool—reveal that workers deliberately mutilated lambs and cut the throats of fully conscious animals. The videos are from PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.
Sisniega is part of a long list of celebrities—including Kate del Castillo, Luis Gerardo Méndez, CNCO, Paulina Rubio, and George Lopez—who’ve joined forces with PETA and PETA Latino to promote kindness to animals.
PETA’s many efforts to persuade Forever 21 to drop wool include holding protests outside notable Forever 21 storefronts and the CEO’s Beverly Hills, California, home; creating targeted ad campaigns; and rallying members of the public to pressure the retailer to sell 100% non-animal fibers only.
For more information, please visit PETALatino.com.
