Nude Protesters to Brave the Cold to Prove That They’d ‘Rather Go Naked Than Wear Wool’

PETA Reveals That Sheep Are Beaten, Kicked, and Skinned Alive

For Immediate Release:
December 7, 2016

Sophia Charchuk 202-483-7382

Victoria, B.C.What:    A duo of nude PETA members—covered only by a banner proclaiming, “We’d Rather Go Naked Than Wear Wool”—will defy the cold snap on Thursday. The eye-catching demonstration is part of PETA’s #WoolFreeWinter campaign—an effort to alert shoppers that sheep are beaten, punched, kicked, and even killed by impatient shearers in the wool industry.

Where:    In front of The Bay Centre, 1150 Douglas St. (between View and Fort streets), Victoria

When:    Thursday, December 8, 12 noon sharp

“Gentle sheep are beaten and left with bloody wounds solely for the sake of wool sweaters, coats, and scarves,” says PETA Executive Vice President Tracy Reiman. “As temperatures plunge, PETA is calling on caring people to practice kindness and keep warm with wool-free, vegan apparel.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—recently released video footage showing workers on a massive sheep farm in Chile mutilating, killing, and skinning sheep—sometimes while the animals were still alive. PETA has released six exposés recorded at 39 facilities on three continents revealing that shearers are often paid by volume, not by the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies. The wounds are then stitched closed—without giving the animals any painkillers.

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For Media: Contact PETA's
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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind