Nude PETA Supporters to Reveal the ‘Naked Truth’ Over Whole Foods’ Misleading Meat Labels
For Immediate Release:
June 18, 2025
Contact:
Sara Groves 202-483-7382
On Friday, a trio of nearly nude PETA supporters covered in “blood” and lying on giant meat trays wrapped in cellophane—complete with spoof “humane” labels—will take aim at a bogus certification scheme used to market the flesh of animals and dupe Whole Foods shoppers into paying more for the same old cruelty.
At the same time, other PETA supporters will show shocking footage from these “animal welfare certified” facilities, where farmers forcibly impregnate cows and steal their newborn babies, and slaughterhouse workers shove terrified, screaming pigs into gas chambers. The sham certification comes courtesy of the Global Animal Partnership, a meat, egg, and dairy humane-washing scheme that props up factory farms and allows animal-exploiting companies to slap deceptive labels on their products in Whole Foods stores—even though PETA investigators have documented widespread and systemic cruelty and suffering at all 12 certified facilities they visited.
“Cramming cows into filthy pens, mutilating piglets with no pain relief, and breeding chickens to grow so fat they can’t walk is the opposite of ‘animal welfare,’ yet these cruel practices are allowed under this nonsense certification program,” says PETA Executive Vice President Tracy Reiman. “PETA encourages everyone to see the naked truth behind deceptive ‘humane’ labels, and please go vegan.”
Where: Outside Whole Foods, 5700 Penn Ave., Pittsburgh
When: Friday, June 20, 12 noon
Why: PETA’s investigation into Plainville Farms—which at the time was Global Animal Partnership-certified—documented that workers kicked, beat, and threw turkeys and left sick and injured birds to suffer without treatment. As a result of the investigation, former workers at Plainville Farms were charged with six felonies and a total of 141 counts of cruelty to animals—the largest number in any factory-farmed animal case in U.S. history—and 10 workers have been convicted so far. PETA’s investigation into Sweet Stem Farm, which was also certified by Global Animal Partnership at the time, revealed that pigs were crammed into severely crowded sheds on concrete floors and had painful, bloody rectal prolapses as large as an orange that were left untreated. At Global Animal Partnership-certified Farmer Focus, a whistleblower reported that chickens were slashed on the face and body with mechanized blades, were drowned in an overfilled “stunning bath,” suffered bruised and broken wings after being “slammed” in cage trays during transport, and were often still conscious when their heads were pulled off.
PETA is calling on the American Society for the Prevention of Cruelty to Animals (ASPCA) and Humane World for Animals (formerly the Humane Society of the United States)—who presently sit on the board of directors of the Global Animal Partnership—to cut ties with the deceptive certification program, as PETA and another group, Farm Forward, have done.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness and free vegan starter kits for anyone thinking of making the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
