Nearly naked behind a banner that reads, “Save Water: Go Vegan! 1 Steak Equals 50 Baths,” two PETA beauties will share a bathtub on a São Paulo sidewalk on Tuesday, days before the 2016 Olympic Games begin, to illustrate that going vegan is the best way to stop animal suffering, cut greenhouse gases, save the rainforest, and conserve water. One person who goes vegan can save approximately 829,000 liters of water per year.
Where: In front of Shopping Cidade São Paulo, Av. Paulista, 1230, near the intersection of Avenida Paulista and Rua Pamplona, São Paulo
When: Tuesday, August 2, 12 noon
“With the world’s eyes on Brazil, PETA is exposing the truth about the wasteful meat and dairy industries, which guzzle up the Earth’s water supplies and contribute to climate change and the destruction of rainforests,” says PETA Executive Vice President Tracy Reiman. “Going vegan is the easiest and best way to help animals and the environment.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that 1 liter of milk requires 683 liters of water to produce and that beef has an overall water footprint of roughly 15 million liters per 907 kilograms. By contrast, the water footprint of vegetables is about 322,000 liters per 907 kilograms. In addition, a Worldwatch Institute report concluded that 51 percent or more of global greenhouse-gas emissions are caused by animal agriculture, and more than 90 percent of Amazon rainforest land cleared since 1970 is used for grazing livestock.
For more information, please visit PETA.org.