‘Not Your Mom, Not Your Milk’ Ad Now Up Ahead of Dairy Show

PETA's Eye-Catching Billboard Offers Industry a Pro-Vegan Message

For Immediate Release:
September 12, 2019

Megan Wiltsie 202-483-7382

Harrisburg, Pa. – Just ahead of the All-American Dairy Show, PETA has placed a billboard near the Pennsylvania Farm Show Complex and Expo Center showing a cow and her calf next to the words “Not Your Mom? Not Your Milk! Choose Vegan.

“Every glass of cow’s milk represents the heartbreak of a mother who wasn’t allowed to nurse her baby,” says PETA Executive Vice President Tracy Reiman. “PETA’s ads will encourage diners to opt for delicious dairy-free milks, yogurts, and cheeses and to leave cow’s milk for calves.”

In today’s dairy industry, cows are kept almost constantly pregnant in order to maximize milk production. Their calves are taken away from them soon after birth so that their milk can be consumed by humans instead. Male calves are typically shipped off to be slaughtered for the veal industry, while females grow up to endure the same fate as their mothers: repeated forced insemination with a “pregnancy gun” until their milk production wanes, at which point they’re sent to the slaughterhouse. In addition to saving the lives of nearly 200 animals each year, every person who goes vegan also helps combat the worst effects of climate change, as the United Nations states that animal agriculture alone is responsible for nearly a fifth of human-induced greenhouse-gas emissions.

The billboard is located at 1414 N. Cameron St. (between Calder Street and Reily Road), just over a mile from the expo center.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind