‘I Am Not a Sweater!” Proclaims PETA’s Sheep Ad Blitz

Posters Throughout the Mall of America Encourage Kindness to Animals This Holiday Shopping Season

For Immediate Release:
December 5, 2016

Megan Wiltsie 202-483-7382

Minneapolis – Just in time for the holidays, a fleet of PETA ads promoting kindness to sheep has gone up around the Mall of America. Eight massive posters installed near Nordstrom, Sears, and Macy’s show a lamb’s face next to the words “I Am Not a Sweater, a Scarf, or a ‘Lamb Chop.’ I Am a Living Being—Just Like You.”

“Just like us, sheep are made of flesh and blood, feel pain and fear, and value their lives,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging people everywhere to show compassion for these gentle animals by buying wool-free, vegan clothing and choosing vegan meals this holiday season.”

Video exposés from PETA—whose motto reads, in part, that “animals are not ours to eat, wear, or abuse in any other way”—have revealed that sheep are beaten, stomped on, kicked, mutilated, and even skinned alive in the wool industry. When they’re no longer wanted, they’re trucked through all weather extremes to slaughterhouses, where their throats are slit while they’re still conscious.

The Mall of America ads are part of PETA’s new nationwide ad series in which animals speak out against the industries that abuse them. Chickens in Arkansas take on the meat industry, geese in Silicon Valley condemn the cruelty of down and foie gras, cows in Texas put burgers and leather jackets on blast, pigs in D.C. urge diners to pass on pork, and lizards in Miami encourage high-end shoppers to steer clear of exotic-skin handbags.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind