New Yorkers Will See Alan Cumming Naked As the ‘Vegan Option’ in New PETA Taxi-Top Ads

For Immediate Release:
July 27, 2023

Contact:
Moira Colley 202-483-7382

With a head of strategically placed romaine lettuce doing little to cover his naughty bits, Tony Award winner and host of the reality television competition series The Traitors Alan Cumming is appearing in head-turning taxi-top ads in New York City to urge everyone to choose the vegan option when shopping or dining out. Cumming is a PETA honorary director and the front man for the group’s latest ad campaign.

“If someone is questioning being vegan, I would say to them, ‘Don’t be ridiculous, just do it. It’s so easy!’” says Cumming, who went vegan in 2012, in an exclusive behind-the-scenes video. “We’re not living in the dark ages!”

The campaign was filmed at Ladybird in Manhattan, and Cumming jokes, “I think it’s the first time I’ve been naked in an East Village restaurant. Let’s leave it at that.”

Each person who goes vegan saves nearly 200 animals every year; reduces their own risk of suffering from heart disease, diabetes, obesity, and cancer; and shrinks their carbon footprint.

Cumming, who has been vegan since 2012, belongs to a growing list of celebrities—including Paul McCartney, Natalie Portman, Alicia Silverstone, Thandiwe Newton, Joaquin Phoenix, Woody Harrelson, and Peter Dinklage—who have teamed up with PETA to promote kindness to animals.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers a free vegan starter kit. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.