New Billboard Challenges Human Supremacy

PETA's Anti-Speciesism Campaign Comes to Paradise Valley High School

For Immediate Release:
January 29, 2020

Brooke Rossi 202-483-7382

Phoenix – As part of its campaign to end speciesism (the belief that—despite their extraordinary talents, abilities, and intelligence—all other animal species are inferior to humans), PETA has posted a billboard near Paradise Valley High School that challenges the community to think about animals differently.

“This generation of students has the power to reject the outdated speciesist attitude that says that animals are nothing more than the sum of their parts—and instead to start regarding them as someone, not something,” says PETA Senior Director of Youth Programs Marta Holmberg. “PETA’s ad asks young people to consider the idea that all animals—from humans to hens—are made of flesh and blood, can feel pain and fear, desire freedom, love their offspring, have personalities, and value their lives.”

Although it’s 2020, because of prejudice, highly social monkeys are caged alone in laboratories; billions of cows, chickens, pigs, and other animals are cut to pieces in slaughterhouses every year; sheep are beaten with metal shears and mutilated on wool farms; and tigers are whipped to force them to perform in circuses.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by buying only cosmetics and household products that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of all animals.

TeachKind, PETA’s humane education division, also sent a letter to Paradise Valley High School Principal Ian Deonise offering to help the school facilitate classroom discussions on speciesism by sending it a variety of free educational materials, including lesson plans, videos, and writing prompts.

The ad is located at 3950 E. Bell Rd, Phoenix.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind