New ‘Believe’ Ad Includes Animal Rights

PETA Urges People to Open Their Hearts and Reject All Prejudices That Cause Pain, Including Speciesism

For Immediate Release:
October 20, 2020

Contact:
Megan Wiltsie 202-483-7382

Washington – PETA has a long history of supporting Pride marches and protests against racism, and now it’s putting up an ad that links every form of injustice, from homophobia to denying rights to immigrants to speciesism—the belief that, despite their complex social structures and intelligence, all other animal species are inferior to humans.

Although other animals differ from humans in various ways, those differences do not justify exploitation. It’s as indefensible as denying women the right to vote because they’re different from men or forcing children to work in sweat shops because they’re powerless to defend themselves. Other animals are the same as humans in the ways that matter: They feel pain, joy, love, fear, and despair—and only tyranny allows them to be exploited in laboratories, in the meat and dairy industries, on fur and wool farms, at roadside zoos and marine parks, and wherever else they’re treated as commodities rather than individuals.

“Bigotry and bullying are always wrong—the identity of the victim is irrelevant,” says PETA President Ingrid Newkirk. “PETA is encouraging everyone to challenge prejudice, confront cruelty, and work hard for a fair and peaceful world for all.”

Because of prejudice, billions of cows, chickens, pigs, and other animals are cut to pieces in slaughterhouses every year; highly social monkeys are caged alone in laboratories; sheep are beaten with metal shears and mutilated on wool farms; and tigers are whipped to force them to perform.

To erode speciesism, PETA recommends buying only cosmetics and household products that weren’t tested on animals, choosing vegan foods and fashions, avoiding entertainment that uses animals, and otherwise rejecting all forms of animal exploitation.

The ad is located at a bus shelter on 16th Street N.W., 75 feet south of M Street N.W., facing south. PETA is also placing the ad in Baltimore, and the group offers a T-shirt and lawn sign featuring the same message at the PETA Shop.

PETA’s motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.” For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind