Nearly Nude PETA Supporter to Shower Outside Whole Foods Over Misleading Humane-Washing Labels
For Immediate Release:
August 8, 2025
Contact:
Sara Groves 202-483-7382
A nearly nude PETA supporter will make a splash outside Whole Foods on Tuesday, when they strip down and lather up on the sidewalk to expose the naked truth about deceptively labeled “animal welfare certified” meat, eggs, and dairy. At the same time, PETA supporters will warn shoppers that the bogus certification scheme is used to dupe well-intentioned consumers into paying more for the same old cruelty.
The sham certification comes courtesy of the Global Animal Partnership, a meat, egg, and dairy humane-washing scheme that props up factory farms and allows animal-exploiting companies to slap deceptive labels on their products in Whole Foods stores, even though PETA investigators have documented widespread and systemic cruelty and suffering at all 12 certified facilities they visited.
“Cramming cows into filthy pens, mutilating piglets with no pain relief, and breeding chickens to grow so fat they can’t walk are all business as usual under this nonsense certification program,” says PETA President Tracy Reiman. “The meat, egg, and dairy industries will never come clean about their cruelty, so PETA is urging everyone not to be fooled by deceptive ‘humane’ labels and please go vegan.”
Where: Outside Whole Foods, 299 SE 3rd Ave., Miami
When: Tuesday, August 12, 12 noon
Why: PETA’s investigation into Plainville Farms—which at the time was Global Animal Partnership-certified—documented that workers kicked, beat, and threw turkeys and left sick and injured birds to suffer without treatment. As a result of the investigation, former workers at Plainville Farms were charged with six felonies and a total of 141 counts of cruelty to animals—the largest number in any factory-farmed animal case in U.S. history—and 10 workers have been convicted so far. PETA’s investigation into Sweet Stem Farm, which was also certified by Global Animal Partnership at the time, revealed that pigs were crammed into severely crowded sheds on concrete floors and had painful, bloody rectal prolapses as large as an orange that were left untreated.
PETA and PETA Latino are calling on the American Society for the Prevention of Cruelty to Animals (ASPCA) and Humane World for Animals (formerly the Humane Society of the United States)—who presently sit on the board of directors of the Global Animal Partnership—to cut ties with the deceptive certification program, as PETA and another group, Farm Forward, have done.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kitsfor people who need a lesson in kindness. PETA also offers a free vegan starter kit on its website for anyone ready to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
