Nearly Naked ‘Mother Earth’: Save Me—Go Vegan!

PETA's Earth Day Point: Eating Meat Is Killing the Planet

For Immediate Release:
April 17, 2019

Brooke Rossi 202-483-7382

Louisville, Ky. – This Thursday, just ahead of Earth Day (April 22), a nearly naked, bodypainted “Mother Earth” will make a bold statement at Fourth Street Live!, where she’ll lead PETA supporters in a lively demonstration encouraging passersby to save the planet by going vegan.

When:    Thursday, April 18, 12 noon

Where:    At the intersection of W. Liberty and S. Fourth streets, Louisville

“The meat industry is guzzling up our natural resources, spewing out contaminants, and heating up our planet,” says PETA Executive Vice President Tracy Reiman. “This Earth Day, PETA is calling on everyone to ‘go truly green’ by going vegan.”

The United Nations has concluded that a global shift toward vegan eating is vital if we are to combat the worst effects of climate change, and the meat industry is a major contributor to pollution, land degradation, water shortages, and habitat destruction. In addition to shrinking their carbon footprint, each person who goes vegan spares the lives of nearly 200 animals every year.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind