Nearly Naked Maggie Q Fights the Drought With PETA Billboard

For Immediate Release:
July 22, 2015

Moira Colley 202-483-7382

Los Angeles – An Earth-friendly message is hitting Los Angeles from the top of PETA’s Bob Barker Building, where a larger-than-life billboard featuring Divergent and Stalker star Maggie Q draws attention to meat consumption’s contribution to climate change and California’s historic drought:

And in honor of the campaign, for a limited time, PETA will give out free vegan Tofutti ice cream sandwiches to anyone who comes to see the billboard at 2154 Sunset Blvd.

“There are so many issues tied to the meat industry. I mean, social, environmental, humanitarian—all of them,” Maggie Q says in an exclusive interview with PETA about choosing meat-free meals. “I know that when I’m eating that I’m not hurting the planet, I’m not hurting other people on this planet, I’m not hurting animals, … and I’m not hurting nature.”

More information about Maggie Q’s campaign for PETA—whose motto reads, in part, that “animals are not ours to eat”—is available here.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind