Moove Over, Dairy! PETA’s Giant Cow Asks Atlanta Domino’s For Vegan Cheese

For Immediate Release:
June 18, 2025

Contact:
Hannah Nelson 202-483-7382

Get the door, it’s… a giant cow? Domino’s patrons at Atlanta’s Ponce de Leon location will now come face-to-face with a 14 foot tall cow who has a polite, but urgent request: “For Cows’ Sake: Vegan Cheese, Please!” It’s part of PETA’s national moovement calling on Domino’s—the largest pizza chain in the country—to add vegan cheese to its U.S. menus.

“Vegan cheese is tasty, melty, and spares cows from being used as milk machines until their bodies give out and they’re sent to slaughter,” says PETA Executive Vice President Tracy Reiman. “Domino’s already offers vegan cheese in other countries, and PETA is calling on the pizza chain to offer the same delicious, compassionate choice to its U.S. customers.”

Cows produce milk for the same reason humans do—to nourish their young. But in the dairy industry, calves are torn away from their mothers within a day of birth so humans can steal their milk, causing both mother and child extreme distress. Male calves are relegated to cramped veal crates or barren feedlots, and females are sentenced to the same sad fate as their mothers. Cow’s milk is also one of the primary causes of food allergies in children, and millions of Americans—including 95 percent of Asian-Americans and 80 percent of Native- and African-Americans—are lactose intolerant.

PETA’s billboard can be seen above Atlanta’s Domino’s location at 461 Ponce de Leon Avenue NE. As part of its national campaign, PETA is also dishing out slices of dairy-free pizza to patrons at Domino’s locations throughout the summer.  

PETA offers free vegan starter kits to anyone looking to make the switch, and encourages everyone to help spare cows a life of suffering by urging Domino’s to add vegan cheese to its menu.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—points out that Every Animal Is Someone and offers free Empathy Kitsfor people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.